L’Occitane have recently announced the launch of Immortelle Precious Serum, the new addition to their Immortelle range. The Immortelle collection, named after a flower native to the Island of Corsica and used for it’s amazing anti-ageing properties currently consists of products including Divine Cream, Precious Cream and their Precious Night Cream.

The serum was created to restore firmness and to reduce wrinkles – being a serum girl myself, I’m excited as i’m an avid L’Occitane fan! I’ve started to include various serums and anti-ageing products in my skincare routine so by the time i’m 40, I still look 25 *whips hair* 😀 Let’s hope by that time, technology has developed some sort of fantastical time machine but until then, serums shall suffice!

The serum is priced at £42 and will be hitting L’Occitane stores and online from September.