‘Because I’m Worth It’ is one of the most recognizable catchphrases in the history of catchphrase-ness :P, everyone knows it, every girl has uttered those infamous words on a day when she’s feeling gawwjuss. Well now, L’Oreal is giving you the opportunity to say those words alongside Cheryl Cole in their new advert!
Interested? Well read on…

Are you a deep brunette, fiery red or honey blonde? Then log onto their Facebook page here  and click on the application button located on the left hand side. Follow the steps to enter, upload a photo of yourself and then ask your family and friends to start voting for you from the 27th of November to the 4th of December!
The most popular brunettes, blondes and reds will be shortlisted for a L’Oreal casting day where they receive a glamourous makeover by L’Oreal’s top makeup artists and stylists in preparation for a live audition infront of a panel of judges. There, you will have the chance to talk about why you love Casting Creme’ Gloss!
The winners will then be chosen to appear with Cheryl Cole in a new exclusive advert, so what are you waiting for?
Remember: The casting on Facebook runs from 31st October to 27th November.

Good Luck!


November 4, 2011


Are you 'Worth It'?

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