Milani is a brand I’ve been wanting to try for the longest time now, based on swatches and photos that I had seen on some US blogs. While in New York, I decided to pick up a couple of lipsticks from their Colour Statement line – One thing I’ll say about the brand is that they have a huge range of different coloured lipsticks and glosses which is always great to see as it means that there is something for everyone!

Left to right: Ruby Valentine, Flirty Fuschia, Sangria
The lipsticks are paraben free and contain Vitamins A, C and E to help moisturize the lips. It is contained in the drugstore brand’s signature plastic gold plated packaging with small samples of the lipstick colour at the base. I’m not that too keen on the packaging such as this as it feels very flimsy and pretty cheap, however I can allow for that if the colour payoff is pretty good.

The colour payoff on all three shades are extremely vivid and vibrant with a semi-sheer pigmentation. ‘Sangria’ is an especially beautiful, almost iridescent violet colour that is very buildable.
– Ruby Valentine is an orange based red lipstick that has a coral edge to it.
– Sangria is a deep plum shade
-Flirty Fuchsia is a blue based bright pink shade.

The texture is very light and reminds me of a MAC Lustre finish. It applies on almost like a lipbalm – however the downside to this is that there is a lot of “slip” on the lipstick which can sometimes cause the product to move around and not lie even on the lips, which can get quite annoying. Another thing is that the lipstick tends to bleed, so it would be advisable to wear a lipliner.

For a finish that is quite lightweight, I was surprised at how long the lipstick kept. Each shade had a longevity  rate of around 2 to 2.5 hours before it started to fade to a simple matte stain.

Here are some comparison shots:

1) Milani Ruby Valentine 2) MAC Ruby Woo 3) MAC Brave Red

1) Milani Flirty Fuchsia 2) Bourjois Fuchsia Graffiti 3) Illamasqua Magnetism

1) Milani Sangria 2) MAC Rebel

Milani is quite hard to find in the UK, however you can pick up these shades from Amazon and eBay here, here and here // £4.77


June 13, 2013


US Brands: Milani Cosmetics Lipstick

  1. Makeup and Henna says:

    These shades are stunning. Love the packaging too, I really want to try Milani out too!

  2. A brand I've wanted to try too. I really should use my US connections more. You've picked some timeless shades x

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